Study Reveals: We Are All Crazy

Latest study reveals: we’re completely crazy.

60% want to ban fast fashion, but 66% say cheap fashion should continue to be sold.

58% want to buy less fashion but better quality, but 81% don’t want to restrict their choices.

Only 24% would be willing to pay more for better clothing. The discrepancy is particularly high among older people: 65% of those over 45 want better clothing, but the willingness to pay more drops to as low as 19% in the oldest age group.

Well, once again, we want it: the perfect, all-in-one solution. Everything, and cheap, please.

What do you think? Are we truly beyond saving, or is there still hope?

Who’s going to fix this?

Study: “Fast Fashion and Environmental Protection,” conducted by the Austrian Institute for Trade, Sales and Marketing. Report published on Leadersnet.at, February 3, 2026