Be the change you want to see. One step at a time.
Join the 25% to Change the Fashion System
Not everyone has to change everything. Just enough of us.
walk4future® builds exactly this critical mass:
walk4future® is a movement for people who feel:
“Something about the way we consume fashion doesn’t feel right anymore and I want to do something about it.”
We don’t believe in changing everything.
We don’t believe in perfection.
We believe in the power of taking the next possible step — individually AND together.
”If many people change their behavior a TINY LITTLE bit for the better - they can change the whole world for the better. It starts with 3-5% of well connected people. 10% will bring about tangible change. And 25% will turn the system. Let's turn the system and make fashion better FOR EVERYONE.
Martina GTFounder
2024
based on a vision of a better world through better choices
9500
walked together in the first 2 years
1250
joined and were involved in the movement since the start
13400
saved in 2 walk&save challenges on useless spends, for better investments
Our story
Walk MORE, Spend LESS, Invest BETTER!
2024
It started with an idea
of a walk around the world for sustainable fashion
Walking alone from Austria to France
but joining forces with change-makers in fashion
2025
The community grows
We walk together and grow together through challenges
brands4future is launched
The new platform for cool, (more) sustainable fashion
models4future is created
Community leaders and ambassadors around the world
Motto 2026: Join the 25% !
Focus #1: Collective Power
walk&change becomes an ongoing challenge, because habits are built daily
Focus #2: Community
We are creating more events where the community meets and enjoys walking together
Focus #3: Shifting Power
By choosing better, we shift the power from big corporations to people who care
THE MISSION
Raise AWARENESS for
- better ways of consumption. It is possible to choose fashionable, modern pieces, produced fair and sustainably, without emptying ones pockets.
- the beneficial health results of walking. It helps to ground oneself, to clear the mind, to connect to nature and the people around and not the least to oneself, ones dreams, ambitions and purpose in life.
Create a MOVEMENT through
- walking together, virtually and/or in reality: Nothing is as beneficial as walking every day, five minutes or an hour doesn’t matter. Important is to move to stay mentaly and physically fit. This is what we do.
- evolving together through better life choices: conscious decision making, whether it is consumption or career choices is the most important tool for a happy life. That is what we learn.
INVEST BETTER
walk4future encourages you to SPEND LESS on things you do not need and INVEST MORE in things and ideas you want to grow.
Money is power and where we put it, is OUR PERSONAL POWER.
Where to invest your power:
- IN YOURSELF: learn and grow as a human being.
- In BETTER PRODUCTS : produced ethically, fair and responsibly
THE INITIATOR
Martina Gleissenebner-Teskey
Model – Author – Speaker – Coach
- Part of the 90`ies model era
- Representative of Austrian NGOs at UN-Assembly Rio+5
- Organiser of first tradeshow for Sustainable Lifestyles OEKOSTYLE `98
- Developer of the Charisma Concept, Author, intl. Trainer & Coach
- Lived and worked in Monte Carlo, Milan, Paris, Toronto
- First Best Ager Finalist in Germany‘s Next Top Model by Heidi Klum
A lot has been achieved, but the movement is growing and
WE WANT YOU, TOO!Frequently asked questions
What is the idea behind walk4future® - REthink Fashion?
walk4future® – REthink Fashion is a consciousness (!) movement (!).
A better future of fashion starts with more and more people becoming aware of
- what they really need,
- what is really important to them and
- what they really value.
Walking is one of the most effective – even though underrated! – ways to connect body and mind and to become aware of all the above mentioned things.
But when we become more aware, we need to be able to act upon it. Only awareness + behavior leads to change.
This is why we offer various options to learn about better ways of consumption and when we see others acting better, it is easier to change our own behavior.
This is why
- we use walking as a tool to raise our level of consciousness and to connect as a community.
- And combine it with our challenges, resources, events and better brands presentations. Like this, we can move step by step into better ways of behavior.
This means in the true sense of the word: Changing the fashion industry one step after the other.
Is walk4future® a membership community?
The first way to join our community is by subscribing to our regular updates. Like that you make sure you have all the info to join our challenges and events and thus be part of the change.
In which countries do you operate?
We are operating worldwide: online and offline.
- You can join our challenges from wherever you are and connect during the challenges with the community online on the webpage or Instagram to contribute to our common success.
- You can join our local in-person events and get to know new people, make friends and drive change together
Register for updates or subscribe to our event calendar to not miss a thing!
Why walking?
Major changes in history started with a community joining in walking. The most well-known is maybe Gandhis Salt March in 1930.
On a mind-body-level walking
- helps to clear your mind
- allows you to connect with yourself
- is the easiest way to keep fit
- reduces stress
So, walking helps you to keep close to what really matters. More clarity leads to better decisions. And if you feel fit, you have more energy to live according to your decisions.
But also: the most powerful, truthful impression we get from someone else is how that person walks (posture/energy) and how that person dresses (shape/ status/ values).
This is why we chose to combine walking and fashion to build a true movement. How we walk and how we dress is the easiest and at the same time most powerful way to express ourselves.
And walk4future® is all about building a community of self-confident, powerful individuals.
Who is walk4future®?
walk4future® has been started by Martina Gleissenebner-Teskey, but is a community of like-minded individuals: a growing network of community leaders and ambassadors and YOU! People like you who want to make a change by changing little things in their own lives into the better direction.
Why 25%?
25% is not a magic number.
It is a well-documented threshold observed in multiple studies on social norm change, especially in research by network scientist Damon Centola.
It represents the point at which minority influence becomes self-sustaining.
How do we walk towards 25%?
With our challenges and events we create visible new behaviors. Only if new behaviors are visible and consistently displaid, they pay into the 25%.
Fashion, mobility, and consumption are highly social. When enough people visibly choose differently, perceptions of what is “normal” shift.
That’s why walk4future® focuses on walking and visible consumption pauses.
Is this just symbolic or does it create real impact?
It is symbolic AND it creates real impact.
By visibly changing your behavior, you become a role model in your own community, no matter how small or big your community is. If If you have 4 friends and one of them changed his/her behavior because of you, you have already reached 25% in your community. Now think, if all of us do that with their circle of friends.
Yes, it spreads like word of mouth – only that you don’t need to speak. You just need to show through your own actions.
It’s really easy and at the same time really effective.
Like walking: it’s really easy and it’s extremely effective when it comes to body-mind-spirit-health.
Norm change is the foundation for: – market shifts – brand adaptation – policy change
History shows that regulation and systems follow behavior – not the other way around.
How do we measure impact?
We track: – number of active participants – kilometers walked – fast fashion consumption paused or shifted (items or value)
Why is this approach credible?
Because it is: – grounded in peer-reviewed research – transparent about its assumptions – focused on behavior, not perfection
walk4future® does not promise instant change – it builds the conditions for it.