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Join the 25% to Change the Fashion System

Not everyone has to change everything. Just enough of us.

We don’t need a perfect world. We need a turning point.
Science shows: When around 25 % of people change their behavior, systems start to shift.
Fashion included.
walk4future® builds exactly this critical mass:
walking instead of consuming, visible, collective, persistent.
walk4future® is a movement for people who feel:
“Something about the way we consume fashion doesn’t feel right anymore and I want to do something about it.”
We don’t believe in changing everything.
We don’t believe in perfection.
We believe in the power of taking the next possible step — individually AND together.
BE PART OF THE TIPPING POINT

”If many people change their behavior a TINY LITTLE bit for the better - they can change the whole world for the better. It starts with 3-5% of well connected people. 10% will bring about tangible change. And 25% will turn the system. Let's turn the system and make fashion better FOR EVERYONE.

Martina GTFounder

2024

based on a vision of a better world through better choices

9500

walked together in the first 2 years

1250

joined and were involved in the movement since the start

13400

saved in 2 walk&save challenges on useless spends, for better investments

Our story

Walk MORE, Spend LESS, Invest BETTER!

2024

It started with an idea

of a walk around the world for sustainable fashion

Walking alone from Austria to France

but joining forces with change-makers in fashion

2025

The community grows

We walk together and grow together through challenges

brands4future is launched

The new platform for cool, (more) sustainable fashion

models4future is created

Community leaders and ambassadors around the world

Motto 2026: Join the 25% !

THE MISSION

Raise AWARENESS for
  1. better ways of consumption. It is possible to choose fashionable, modern pieces, produced fair and sustainably, without emptying ones pockets.
  2. the beneficial health results of walking. It helps to ground oneself, to clear the mind, to connect to nature and the people around and not the least to oneself, ones dreams, ambitions and purpose in life.
Create a MOVEMENT through
  1. walking together, virtually and/or in reality: Nothing is as beneficial as walking every day, five minutes or an hour doesn’t matter. Important is to move to stay mentaly and physically fit. This is what we do.
  2. evolving together through better life choices: conscious decision making, whether it is consumption or career choices is the most important tool for a happy life. That is what we learn.
INVEST BETTER

walk4future encourages you to SPEND LESS on things you do not need and INVEST MORE in things and ideas you want to grow.

Money is power and where we put it, is OUR PERSONAL POWER.

Where to invest your power:

  1. IN YOURSELF: learn and grow as a human being.
  2. In BETTER PRODUCTS : produced ethically, fair and responsibly

THE INITIATOR

Martina Gleissenebner-Teskey

Model – Author – Speaker – Coach

  • Part of the 90`ies model era
  • Representative of Austrian NGOs at UN-Assembly Rio+5
  • Organiser of first tradeshow for Sustainable Lifestyles OEKOSTYLE `98
  • Developer of the Charisma Concept, Author, intl. Trainer & Coach
  • Lived and worked in Monte Carlo, Milan, Paris, Toronto
  • First Best Ager Finalist in Germany‘s Next Top Model by Heidi Klum
“

I supported walk4future because sustainability and a future worth living for all of us are core values for me. With its commitment, walk4future inspires many people to actively make a change - a concern that also drives MONTREET, my sustainable sports wear company.

Nadine SchratzbergerFounder & CEO, www.montreet.net
“

Martina wanted to set an example for sustainable fashion on the long journey from Vienna to Paris. With every step she wants to raise awareness of fairly produced clothing and inspire people to deal with fashion responsibly. Thank you for allowing me to accompany you a little part of the way!

Gottfried BirklbauerDesigner
“

Sustainability requires more than actions: it needs people who inspire and raise awareness. With her walk4future, Martina shows that every step counts. Sustainable fashion is not just a trend, but an urgently needed step for our future. And it is precisely this attitude that unites us: the conviction that sustainable fashion is not only possible, but necessary - for people and our planet.

Lydia SchirokyHUMANA Austria
“

Less is more!
I worked in the clothing industry for decades, worldwide, so I know the industry very well. That's why it's a personal concern of mine to raise awareness of the enormous overproduction and senseless overconsumption.
Additionally, my 18-year-old daughter consciously chooses second-hand clothing to reduce the production of new clothes.

Christina ThomarBusiness Consultant & Cert. Fasting Coach, www.ctconsulting.at
“

At VONBRION, we are committed to 'Re-Think Fashion' by conserving resources and promoting conscious consumption with our collection. In the live talk during walk4future season 1, we had an inspiring conversation with Martina in which we discussed that fashion is not just an expression of style, but also brings with it responsibility. Only together can we revolutionize the way we perceive and consume fashion.

Alexandra Biron von CurlandDesigner at www.vonbiron.com
“

If your life is like a rollercoaster and you feel like no one is putting the brakes on, then you should press the reset button yourself! I did so in 2020, running became my motto. Body and mind become one with nature, the feeling of vitality and limitless freedom cleanses the body!
walk4future was another incentive for me to treat my body and the environment with care and attention. Because we only live once on this beautiful blue planet!

Angelika SchülkePensioner
“

Walk4Future dynamically directed our attention in everyday life towards sustainable, fairly produced slow fashion. It enriched us with the awareness of being able to make decisions as "powerful consumers" and strengthened our individual attitude to counteract the system of the throwaway society, the exploitation of people and nature and the profit-driven fast pace of life, especially in the "world of clothes".

Susanna & Gerald Motz-Artnerhttp://www.botschafterin-des-universums.at
“

As a designer of sustainable, one-of-a-kind pieces, the project immediately appealed to me because each of us is a unique personality and fast fashion makes us all the same. walk4future highlights the uniqueness of each individual. That's why I'm involved.

Martina Wiltschko-HölzlDesigner at www.taminas-shop.at
“

For me, walking is a particular challenge because I have difficulty with it due to a physical disability. walk4future encouraged me to go for more walks, even longer distances, despite my disability! This helped me rediscover what I am capable of and how much strength I have!
Additionally, immersing myself into nature led me to try out natural products and learn to love them!

Jenny HitzAuthor at walk4future
“

The walk4future embodies exactly the values that we live by: mindfulness, responsibility and sustainability. That is why we supported this inspiring project with full conviction. As a sustainable brand, we want to show that every step counts - for our planet and a future worth living.

Manuela & Claus BretschneiderBREDDY'S
“

How can we stand up to consumerism and mass production? With two things: attitude and actionism!
As an entrepreneur who drives change myself, I know that we find it easier to gain courage when we see from other examples that it works! And walk4future shows what each and every one of us can achieve!

Barbara Klinka-GhezzoCEO CONFARE #CIOSUMMIT #CIOAWARD
“

As a manufacturer of innovative cooling textiles, it is important for us to
communicate awareness of ecological challenges.
The Walk4Future to Paris, the site of the Paris Climate Agreement
and also the location of the fashion show
offered us the opportunity to demonstrate our commitment to a sustainable future, to exchange ideas with like-minded people and to strengthen our sustainability goals.

Sabine Stein & Gabriele RennerCEOs, pervormance.de

Frequently asked questions

Is walk4future® a membership community?

The first way to join our community is by subscribing to our regular updates. Like that you make sure you have all the info to join our challenges and events and thus be part of the change.

In which countries do you operate?

We are operating worldwide: online and offline.

  1. You can join our challenges from wherever you are and connect during the challenges with the community online on the webpage or Instagram to contribute to our common success.
  2. You can join our local in-person events and get to know new people, make friends and drive change together

Register for updates or subscribe to our event calendar to not miss a thing! 

Why walking?

On a mind-body-level walking

  • helps to clear your mind
  • allows you to connect with yourself
  • is the easiest way to keep fit
  • reduces stress

So, walking helps you to keep close to what really matters. More clarity leads to better decisions. And if you feel fit, you have more energy to live according to your decisions.

But also: the most powerful, truthful impression we get from someone else is how that person walks (posture/energy) and how that person dresses (shape/ status/ values). 

This is why we chose to combine walking and fashion to build a true movement. How we walk and how we dress is the easiest and at the same time most powerful way to express ourselves.

And walk4future® is all about building a community of self-confident, powerful individuals. 

Who is walk4future®?

walk4future® has been started by Martina, but is a community of like-minded individuals: a growing network of community leaders and ambassadors and YOU! People like you who want to make a change by changing little things in their own lives into the better direction.

Why 25%?

25% is not a magic number.

It is a well-documented threshold observed in multiple studies on social norm change, especially in research by network scientist Damon Centola.

It represents the point at which minority influence becomes self-sustaining.

How do we walk towards 25%?

With our challenges and events we create visible new behaviors. Only if new behaviors are visible and consistently displaid, they pay into the 25%.

Fashion, mobility, and consumption are highly social. When enough people visibly choose differently, perceptions of what is “normal” shift.

That’s why walk4future® focuses on walking and visible consumption pauses.

Is this just symbolic or does it create real impact?

It is symbolic AND it creates real impact.

By visibly changing your behavior, you become a role model in your own community, no matter how small or big your community is. If If you have 4 freinds and one of them changed his/her behavior because of you, you have already reach 25% in your community. Now think, if all of us do that with their circle of friends.

Yes, it spreads like word of mouth – only that you don’t need to speak. You just need to show through your own actions.

It’s really easy and at the same time really effective.

Like walking: it’s really easy and it’s extremely effective when it comes to body-mind-spirit-health. 

Norm change is the foundation for: – market shifts – brand adaptation – policy change

History shows that regulation and systems follow behavior – not the other way around.

How do we measure impact?

We track: – number of active participants – kilometers walked – fashion consumption paused (items or value)

Why is this approach credible?

Because it is: – grounded in peer-reviewed research – transparent about its assumptions – focused on behavior, not perfection

walk4future® does not promise instant change – it builds the conditions for it.