Sorry for having skipped a week. We have noticed some more acrivities on our Instagram – that’s how we see that you have missed us already 😀
We had to skip the week as there was simply too much going on and we don’t want to send newsletters just to send something, but we promised to send them only if there is something new share.
So this time, it’s really BIG NEWS:
1. Our walk&save Challenge becomes the WALK&CHANGE CHALLENGE.
Why? Quite simple: the “save” suggests that we are opposed to fashion or consumption and it needs further explanation. As those who are following along for quite some time, you know, that this is not, what our challenge is about. Our Challenge is about BECOMING AWARE of our values and how we want to show them via our style. This is why we choose the tool of WALKING – to slow down and truly connect with ourselves and also the world we live in. This awareness is the foundation to make better choices – in general, but also in fashion. And based on this awareness we CHOOSE better fashion which represents our values BETTER than Fast Fashion.
This is why we save our money from fast fashion and anything not representing our values and shift it towrads better brands, better products, better activities that really align with our values. So it’s not about “saving money” per se, but about SHIFTING MONEY = POWER accoridng to our values.Thus, the name change.
Again: MONEY IS POWER. And Walking IS a tool to change the world. This is what we demonstrated in this weeks’ prep-course topic: “You can change the world by walking”
2. The walk&change Challenge starts on Sunday, 1st of March and will continue till the end of the year.
Why? Again, simple: because a good habit should not be confined to 1 month. It should be a continuous act. And we will see how much money we are shfting together, while walking around the world together.
Also, we are building such an easy, fun dashboard for you that you will get adicted to see your numbers growing. Trust me. (Registration for new participants starts on February 27! For all who already have their account: you will be able to login in on february 27 and see what you have already achieved in the past challenges!)
In Focus: COMMUNITY EVENTS
We can only change the system if we meet in real life. This is how we recharge our batteries, how we get inspired and how we can learn from one another. This is why we are building two kinds of events:
- Walking Events: Events where we meet live and walk together
- Walk’n Shop Tours® Events: Events where we explore better fashion and combine that with walking or workshops that put us into movement
There is already a selection of such events online, but be sure to read the Change-Letter to get all the updates, as we are moving fast and the list of events is growing.
What’s more to expect:
We are working on MERCHANDISING based on UPCYCLING.
YES! You have read correctly: We do not wish to produce new stuff. We want to find a way to use already existing stuff and make it become walk4future. Stay tuned for more.
I’m leaving you with one picture and one quote: a pic together with our role-model Anja Kossiwakis, after the fashionshow of sustainable lable maqu in Berlin.
A quote from Pierre Alexandre Claudius Balmain, one of the 50 fashion legends, depicted by the #fashionary. I find it inspiring to ask: what are the basic principles of MY style?
As always: please
- share this Change-Letter,
- get in contact, if you want to become an active part in walk4future
- get in contact, if you have feedback of all kinds and ideas.
AND: If you know a brand that should be part of our next better brands-feature, let us now!
Have a great week and WALK THE CHANGE!
Martina Gleissenebner-Teskey
