What if changing the system didn’t require a majority?
What if it only took enough people doing things differently – visibly and consistently?
This is the idea behind our 2026 motto : Join the 25%.
Research in social science shows that when around 25% of a community adopts a new behavior, a tipping point is reached. At that moment, change accelerates. What once felt radical becomes normal. What once required explanation suddenly doesn’t anymore.
That’s how social norms shift.
That’s how systems respond.
With walk4future®, we are building exactly this critical mass.
- We walk more instead of consuming.
- We pause fashion consumption – not forever, but consciously.
- We make our choices visible, not perfect.
Why? Because fashion, mobility, and consumption are deeply social behaviors. We copy what we see around us. When enough people start choosing differently, buying less no longer looks extreme – it looks reasonable.
Join the 25% is not about exclusion.
It’s about focus.
We’re not waiting for everyone.
We’re starting with those who are ready.
Those who understand that real impact doesn’t begin with laws or trends, but with people. With footsteps. With daily decisions. With courage to go first.
If 25% walk differently, the system has to follow.
Brands adapt. Cities rethink. Policies catch up.
This is the momentum phase of change – and it’s where movements are made.
You don’t need to have all the answers.
You don’t need to be perfect.
You just need to be part of the 25% who begin.
👣 Join the 25%.
🌍 Walk for Future.
