Preview 2026

Important news: walk4future®

2026 – what we’ll keep, what we’ll skip

1. WALK&SAVE CHALLENGE: we are 100% convinced that a better future of fashion – a better future of anything, actually – starts with better choices. And this is something we want to foster and nourish by making everyday walking a conscious, decisive act that makes us mentally, physically and even financially stronger, when combined with better consumption decisions. Mark your calendars for MARCH & SEPTEMBER.
2. WALK’N SHOP TOURS®: we started this year with the Vienna Style Walk and we will continue with these tours in 2026 with the goal to bring them also to other cities. We will communicate dates and cities as the calendar builds up.
3. brands4future Fair Fashion Drops: we have set the next edition to launch on April 25. Until then we will do our research for the best, exciting slow, fair and more sustainable lables currently on the market. Be sure to mark your calendars because also here, there will be some adjustments to make that “SUMMER DROP” truly successful.

What we will skip, is #secondhandseptember, even thought not entirely. We will honor this month with special WALK’N SHOP TOURS® dedicated to the best curated Secondhand Shops in participating cities.